Hailed as the biggest and best public helicopter show in Europe and Weston-super-Mare's biggest summertime event, International HeliDays Plus this year is celebrating the 100th anniversary of the first helicopter flight with an impressive line-up at its traditional seafront venue.

The four day event kicks off on Thursday 26 July at midday with the famous Red Arrows formation display team performing over Weston Bay.

They will be followed during the afternoon by a series of other flying displays, including a Battle of Britain Flight Spitfire, Royal Air Force fast jet displays, The Royal Navy Historic Flight and Black Cats Lynx Helicopter Display Team, The RAF Falcons Parachute Display Team and a Belgian Sea King search and rescue demonstration.

The Belgian helicopter will also mark the beginning of a number of arrivals for the Beach Lawns static park, which this year will  boast two Sikorsky HH-3 F "Jolly Green Giant " combat search and rescue helicopters from the Italian Air Force, a Sea King and Lynx from the German Navy, a Royal Air Force Puma and a mix of other military and civil helicopters from all over the UK and Europe. These will progressively fill up the southern end of the Beach Lawns and be available for close up inspection by the public over the following three days. Helicopter Pleasure Flights will also be available from the nearby beach .

The Beach Lawns entertainment line up will continue with children's rides, an art and craft fair, a flight simulator, and a variety of other stalls and attractions, including a weekend military vehicle display. Companies interested in taking space in this area of the event should contact the organisers quickly on 01934 822 524, as the last spaces are filling up fast. All other enquiries, including accommodation enquiries should be directed to the Visitor Information Centre on 01934 888 800.

International HeliDays Plus is organised and run almost wholly by volunteers, with the aim of raising money for local charities and is supported by North Somerset Council and Weston Town Council.

Event Director, Capt Elfan Ap Rees, said: "Compared to most other air shows, where ticket prices can start at £20 for each adult the HeliDays event represents incredible value, with admission this year set at just £2 per adult and half price for children. A lot of people give up their time to organise and staff the event and I hope this will be rewarded by the support and attendance of the public over the four days . "

The gates to International HeliDays Plus 2007 at 10am on 26, 27, 28 and 29 July. Visitors coming by road should follow the signs from the town outskirts  to Weston Seafront where ample car parking will be available on the beach. Bus and rail visitors will find the event is within easy walking distance of the nearest stops and main rail station.